Print Advertising
To place an ad, please contact us at 312.266.8400 or email us at ads@greatlakesboating.com.
2008 Premium Display Rates
| Size | 1X | 3X | 6X |
| Spread | $6,875 | $6,531 | $6,187 |
| Full Page | $4,149 | $3,918 | $3,723 |
| 2/3 Page | $3,273 | $3,109 | $2,946 |
| 1/2 Page | $2,618 | $2,487 | $2,356 |
| 1/3 Page | $2,094 | $1,990 | $1,885 |
| 1/4 Page | $1,885 | $1,792 | $1,697 |
| 1/6 Page | $985 | $925 | $887 |
| 1/9 Page | $435 | $408 | $347 |
| Inside Front Cover | $6,490 | ||
| Inside Back Cover | $5,280 | ||
| Back Cover | $7,480 | ||
| Page Opposite Contents Page | $6,710 | ||
| Premium Ad pages (1 x 10% of Magazine) | $6,160 | ||
2008 Basic Display Rates
| Size | 1X | 3X | 6X |
| Spread | $6,018 | $5,312 | $4,978 |
| Full Page | $3,611 | $3,187 | $2,987 |
| 2/3 Page | $2,889 | $2,550 | $2,387 |
| 1/2 Page | $2,311 | $2,040 | $1,910 |
| 1/3 Page | $1,849 | $1,632 | $1,528 |
| 1/4 Page | $1,664 | $1,469 | $1,375 |
| 1/6 Page | $865 | $764 | $715 |
| 1/9 Page | $381 | $336 | $315 |
The rates pertain to all advertisements, both black and white, and 4- or 2-color. Great Lakes Boating is printed entirely in full color, on high-quality, glossy paper.
Premium pages in the first quarter of the publication, select placement next to specified sections or stories, and inserts are priced separately upon request.
Basic pages goes in the middle of the publication.
2008 Marine Mart Rates
| Size | 1X | 3X | 6X |
| Spread | $4,235 | $4,024 | $3,812 |
| Full Page | $2,558 | $2,365 | $2,173 |
| 1/2 Page | $1,485 | $1,410 | $1,337 |
| 1/3 Page | $1,078 | $1,000 | $935 |
| 1/4 Page | $875 | $831 | $787 |
| 1/6 Page | $647 | $614 | $582 |
| 1/9 Page | $285 | $240 | $256 |
Marine Mart rates pertain to both 2- and 4-color, and black and white advertisements, placed in the special section at the end of the publication. The Networking section offers special business-card-sized advertisements for $250.
Print Ad sizes
Magazine trim size is 7-7/8" x 10-1/2". For full page/full bleed ads, allow 1/8 bleed on all four sides. Allow for a 5/16" live area.
2-page spread ad: Page size: 15.75 in x 10.5 in Bleed: .125 in Resolution: 300 dpi CMYK
Full Page Ad Specs:
Page Size: 7.875 in x 10.5 in
Bleed Size: .25 in
Total page size with bleed: 8.125 in x 10.75 in.
* Please set your margins to at least .3 inches. This will prevent any images or text from being truncated during the printing process
Print Production specifications
All files must be provided in either Adobe InDesign, Adobe Illustrator or Adobe Photoshop. Adobe Acrobat PDF files are also accepted, and in many cases preferred. However, certain special specifications apply to PDF files. For more information, please see our PDF instructions page. The file should be at least 100% of the printed size, and 300 dpi.
Include all linked images. Do not embed eps files.
Include all fonts. Fonts must be postscript (type 1). Do not send true type fonts as they may not print correctly.
We accept zip discs and CD-Roms. You must include a window printout of the contents of the disc, and you must highlight the file that is the final ad to be printed. Send a color printout with the disc to ensure that all material sent is correct.
Send All Advertisement Material to:
Great Lakes Boating magazine
Attention: Advertising Department
1032 N La Salle
Chicago, IL 60610
or e-mail to: ads@greatlakesboating.com.
Final copy should also be sent to kmalonis@greatlakesboating.com.
Ads can also be sent via FTP. Call 312.266.8400 or e-mail ads@greatlakesboating.com for access.